Feasibility Studies for Capital Campaigns & Major Initiatives

A high-touch, deeply customized process that brings clarity, confidence, and truth to your most important fundraising decisions.


Before an organization commits to a major fundraising initiative—whether a capital campaign, program expansion, or special project—its leaders need clarity.

A FEASIBILITY STUDY PROVIDES THAT CLARITY BY:

  • Testing the financial viability of your goals,

  • Assessing donor readiness, and

  • Identifying the opportunities and challenges that will shape your campaign’s success.

 
 
 

“A feasibility study is one of the most meaningful steps an organization can take before launching a major campaign. It’s where clarity emerges, truth is honored, and leadership gains the confidence to move forward with purpose.” 

Christina Lund, Principal & President

 

Why Feasibility Studies Matter

A well-designed feasibility study reduces risk and strengthens your campaign from the very beginning. Choosing to conduct a feasibility study is a critical first step toward a successful campaign.

It helps leadership understand:

  • Whether the proposed campaign goal is financially achievable

  • How donors and community partners perceive the organization, the project, and the timing

  • What misconceptions or barriers may need to be addressed

  • If the case for support is as compelling and clear as it needs to be

  • Where internal readiness is strong—and where capacity needs to grow

  • Which donors may emerge as early champions, lead givers, or campaign leaders

Most importantly, a feasibility study gives you the confidence to make informed decisions about scale, scope, and timing before investing in organizational resources in a significant campaign.

Our Approach

At Lund Development Solutions, we conduct only a limited number of feasibility studies each year. We do this intentionally. Each study is deeply customized, highly relational, and designed to give leadership the evidence-based guidance they need to move forward with confidence. Every feasibility study we conduct is built from the ground up. No templates. No recycled questions. No shortcuts.

We begin with a straightforward process that outlines the timeline, expectations, and level of participation required from your team.

From there, we partner closely with leadership to develop:

  • A refined case statement or project narrative

  • Outreach materials and communication pieces

  • A customized interview guide and plan

  • A thoughtful list of interviewees, including donors, partners, and community leaders

Throughout the process, we maintain open communication with your team, ensuring alignment, clarity, and shared purpose.

THE INTERVIEW EXPERIENCE

The heart of our feasibility studies lies in the conversations we have with your donors and community partners. These interviews are confidential, relational, and designed to invite honest, meaningful feedback.

Interviewees consistently tell us they feel:

  • Heard

  • Respected

  • Unhurried

  • Valued

  • Grateful for the chance to contribute

  • Eager to learn more as things progress

Because we approach each conversation with professionalism and genuine curiosity, people open up—and the insights they share often become the catalyst that shapes the future of your campaign.

 

“Every interview is an opportunity for someone to share something that truly matters. People open up when they feel respected, heard, and unhurried—and that’s when the insights that shape a campaign’s success really emerge.”

Clare, Senior Interviewer

 

Behind the Scenes: Our Methodology

Our internal process is one of the most rigorous and distinctive aspects of our work.

We capture:

  • Verbatim responses

  • Emotional tone and demeanor

  • Prior knowledge of the organization or project

  • Nuanced reactions to the case statement

  • Quantitative scoring across key readiness indicators

We then analyze the data for patterns, pressure test‑ assumptions, and synthesize both qualitative and quantitative insights into a clear, evidence-based‑ narrative.

Our reports include:

  • Key Findings – detailed charts, tables, and graphics

  • Thematic analysis – results arranged into meaningful categories for easier comprehension

  • Readiness Indicators – strengths, risks, and opportunities

  • Donor Insight – sentiment, capacity and willingness indicators

  • Messaging Guidance – recommendations and meaningful quotes from participants that can enhance the impact of future messaging

  • Strategic Recommendations – clear and actionable next steps

 

“When donors feel safe enough to be candid, we uncover the nuance, the emotion, and the truth that leadership needs but rarely gets to hear directly. This comes together with quantitative responses to create a rich report that’s data driven while honoring participants’ humanity”

Robert Hulshof-Schmidt, Senior Consultant

 

What You Receive

A feasibility study with LDS includes:

1. PRELIMINARY FINDINGS (IN PERSON - REVIEW)

A confidential briefing with senior leadership to preview early themes and directional insights.

2. COMPREHENSIVE FINAL REPORT

A detailed, carefully structured, easy-to-read document

3. LEADERSHIP PRESENTATION

A facilitated session—often with your board or executive team—using a visual slide deck to walk through the findings and answer questions.

4. ROLLOUT SUPPORT

We help you share the report with interviewees, partners, and key stakeholders through a coordinated communication plan.

5. STRATEGIC GUIDANCE

We don’t just hand you a report. We help you understand what it means and how to move forward.

Outcomes & Impact

Organizations that complete a feasibility study with Lund walk away with:

  • Clarity about whether to move forward—and how

  • Confidence in the scale, scope, and timing of their campaign

  • A refined and more compelling case for support

  • Insight into donor perceptions, concerns, and enthusiasm

  • Identification of potential lead donors and campaign leaders

  • A deeper understanding of internal readiness and capacity needs

  • Evidence they can use to secure early funding and demonstrate community support

  • A roadmap for moving forward that is achievable and mission aligned

Most importantly, they gain peace of mind that comes from making decisions based on understanding, not assumptions.

Why Organizations Choose Lund Development Solutions

  • We conduct only a limited number of studies each year, ensuring depth, quality, and senior level‑ attention.

  • Our interview process is relational and professional, creating a safe space for candid insight.

  • Our methodology is uniquely rigorous, capturing nuance and truth that others miss.

  • We bring decades of campaign experience, allowing us to offer strategic guidance and best practices—not just data.

  • Using time tested tools and processes, we adapt them to meet your needs and purpose – From case statement to full report.

  • We walk with you from beginning to end, ensuring you’re supported at every step.

When the feasibility study has to be done right, organizations turn to Lund.

Ready to Begin?

If you’re preparing for a major fundraising initiative, we’d love to help you gain the clarity and confidence you need to move forward.

LET’S START THE CONVERSATION.

 
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